“Brothers, I entreat you, become as I am, for I also have become as you are.” —Galatians 4:12
Paul now turns from the head to the heart. He has presented arguments to the Galatian’s mind, now he pleas with their hearts. In appealing to their heart, he pours out his own.
D. Martyn Lloyd-Jones, perhaps the greatest expositor of the 19th century wrote,
“We must always realize, when we talk to others, that the heart is never to be approached directly. I go further, the will is never to be approached directly either. This is a most important principle to bear in mind both in personal dealings and in preaching. The heart is always to be influenced through the understanding—the mind, then the heart, then the will.”
To lean on the emotions without any appeal to the mind is to manipulate. Watch the news, a commercial, or a political debate and you will recognize this tactic. The last thing many want you to do is think.
Is Paul now trying to manipulate their feelings, albeit for a good purpose? No, what Lloyd-Jones said was one shouldn’t appeal to the heart directly. This is not the same as saying that one shouldn’t appeal to the heart at all. Lloyd-Jones admired Jonathan Edwards. Lloyd-Jone’s preaching echoed the sentiment of Edwards,
“I should think myself in the way of my duty to raise the affections of my hearers as high as possibly I can, provided they are affected with nothing but truth, and with affections that are not disagreeable to the nature of what they are affected with.”
This is the apostle who commands us to rejoice always, but he also always gives us something to rejoice about. When Paul makes this appeal to their heart, the appeal is built on the arguments he’s laid down up to this point.
Don’t mistake Paul’s appeal to be completely personal. This personal appeal isn’t personal. As Paul argued for his apostleship for the sake of the gospel in chapter 2, now he appeals to them concerning their esteem for him in relation to the gospel. Previously they had received Paul as an angel, as Christ himself. This is because he was a messenger, an apostle of Christ. They esteemed him upon the basis of truth. Paul sought for Christ to be formed in them through the truth.
The false teachers however seem to be unselfish. They make much of the Galatians. But they only do so because they want to be made much of. We have all met the person who liberally gives out compliments, but only because they want them back. Their generosity is an expression of greed. In false teachers this is often hidden behind a veil of talk of God, others, and religion. They lay the icing on thick trying to hide their bad cake.
Paul may seem self-centered whereas the false teachers dote on the Galatians, but the opposite is true. Paul longs for Christ to be formed in them. The false teachers only want to boast in their flesh (Galatians 6:12–13). Paul’s labors, arguments, and pleas are centered on the gospel, and this is why they are truly loving. It is the false teachers who wish to manipulate by their flattery.